Ms. Jyoti Rani is a proficient academic professional with a strong foundation in commerce and education. She holds a Bachelor of Commerce (B.Com) and a Master of Commerce (M.Com) from Kurukshetra University, along with a Bachelor of Education (B.Ed.) from Chaudhary Ranbir Singh University (CRSU). Currently, she is pursuing a Ph.D. from Maharshi Markendeshwar Deemed to be University (MMDU), Ambala, further enhancing her expertise in her field. Her educational journey reflects her dedication to continuous learning and academic excellence.

Ms. Rani has over 6 years of experience in higher education, with 6 months at NC College, Israna, and 5.5 years at Guru Nanak College. At Guru Nanak College, she has demonstrated exceptional leadership and administrative capabilities. She has served as Central Superintendent twice, overseeing examination management and ensuring academic protocols are followed. Additionally, she has held the role of Deputy Superintendent twice, assisting in the effective coordination and execution of examination-related tasks. Ms. Rani is also proficient in handling the AICTE portal, managing data submissions, regulatory compliance, and institutional reporting, further showcasing her strong organizational skills and ability to multitask effectively.
Her well-rounded professional journey reflects her commitment to academic integrity, institutional growth, and excellence in education.

Ms. Rani’s research interests lie in Customer Relationship Management (CRM) in Marketing. She focuses on strategies and technologies that help organizations build, maintain, and enhance relationships with customers. Her research interests in CRM highlight a customer-centric approach, loyalty programs, and data-driven decision-making. Through her work, she aims to contribute to more effective customer engagement models, enhance customer satisfaction, and support businesses in achieving a sustainable competitive advantage. She seeks to bridge the gap between theoretical frameworks and practical CRM applications in real-world business settings.

Ms. Rani teaches a wide range of core and specialized subjects in Commerce and Management. Her teaching approach focuses on building a strong foundation in key concepts while enhancing students’ analytical, problem-solving, and practical skills. She prepares students for both academic success and professional growth in business, finance, and management.

• Delivered a talk at B.R. Global School under the Central Government organization, Nehru Yuva Kendra.
• Delivered a talk on Gender Equality at Delhi Institute of Technology and Management (affiliated with IP University).

• Seminar on Intellectual Property Rights under the Ministry of Commerce and Industry, Government of India.
• Seminar on Customer Relationship Management (CRM).
• National Conference on Ease of Doing Business.
• National Conference on “Creating and Formatting Your Journal Articles and Theses.”

• Webinar on Cyber Security Standards.
• Webinar on Quality Enhancement Strategies in Higher Education at GVM Girls College, Sonipat.
• Webinar on Recent Trends in Commerce and Management at Markanda National College.

• Attended the Malviya Mission Teacher Training Programme on the National Education Policy (NEP).
• Attended an International Lecture on Social Work Interventions with Adult and Juvenile Offenders in the Justice System.

jyoti.rani@singhaniauniversity.ac.in